Volume 1,Issue 2
Fall 2025
符号学视角下的“粉红税”现象探析
在现代消费社会中，“粉红税”现象广泛存在，即女性在购买同类商品时需支付更高价格或接受较低质量的产品，商家通过性别化标签或营销策略隐性增加女性消费支出。这一现象反映了消费领域的价格歧视与性别不平等，背后涉及收入差距、消费权益失衡等深层次问题。本研究通过文献分析、问卷调查及案例研究，从传播学、心理学和社会学角度深入探讨“粉红税”，旨在提升公众维权意识，促进性别平等与社会和谐。
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